• ARROGANT BASTARD ALE

    • Art Director/Designer + Writer: Armando Ceron
    • PRINT AD / ARE YOU WORTHY? #1
    • COMMENTARY/
    • A woman changing a tire while her man waits, sets the mood for this Arrogant Bastard Campaign.
    • Art Director/Designer + Writer: Armando Ceron
    • PRINT AD / ARE YOU WORTHY? #2
    • COMMENTARY/
    • The tattooed guy is a long time friend. She on the other hand, came free courtesy of my photographers FORD Modeling Agency hookup.
    • Art Director/Designer + Writer: Armando Ceron
    • PRINT AD / ARE YOU WORTHY? #3
    • COMMENTARY/
    • I did a casting call on Craigslist for muscle cars. After about 75+ submissions, I selected 3 cars that were something Jay Leno would be happy to get his hands on.
    • Art Director/Designer + Writer: Armando Ceron
    • BEER COASTERS / ACT LIKE YOU HAVE A PAIR.
    • COMMENTARY/
    • Capture the audience in their environment.
    • Art Director/Designer + Writer: Armando Ceron
    • ANIMATED BANNER AD / 728X90
    • COMMENTARY/
    • Calling out all Arrogant Bastards and Arrogant Bitches.
    • Art Director/Designer + Writer: Armando Ceron
    • INTERACTIVE CHALLENGE - 1
    • COMMENTARY/
    • A digital and interactive challenge that tests your arrogance.
    • Art Director/Designer + Writer: Armando Ceron
    • INTERACTIVE CHALLENGE - 2
    • COMMENTARY/
    • Arrogant filter. Bastards to the left, Bitches to the right.
    • Art Director/Designer + Writer: Armando Ceron
    • INTERACTIVE CHALLENGE - 3
    • COMMENTARY/
    • Live motion capture and green screen bring this interactive experience to life. This is one of many tests the Arrogant Bastard has to face to prove himself worthy.
    • Art Director/Designer + Writer: Armando Ceron
    • INTERACTIVE CHALLENGE - 4
    • COMMENTARY/
    • The setting is the infamous Edison Hotel in Los Angeles. This is one of many tests the Arrogant Bitch has to face to prove herself worthy.
    • Art Director/Designer + Writer: Armando Ceron
    • INTERACTIVE CHALLENGE - 5
    • COMMENTARY/
    • If you're worthy, you gain access the a plethora of arrogance at it's finest. You can poke around and meet the arrogant community, buy AB apparel, find AB friendly bars, and get VIP access to exclusive events sponsored by AB.

  • CARL'S JR./HARDEE'S

    • Designer: Armando Ceron / Writers: Armando Ceron, Jake Dubs
    • HAPPY STAR REWARDS MOBILE APP
    • COMMENTARY/
    • This labor of love reached the #5 spot in the iTunes App store. It took over a year to make.
    • Designer: Armando Ceron Writers: Armando Ceron, Jake Dubs
    • FACEBOOK APP / THE WHEEL OF AWESOME™
    • COMMENTARY/
    • Once we launched the Wheel of Awesome™ on Facebook, Carl's Jr. and Hardee's community grew to over 1 million fans in 7 months.
    • Art Director/Designer: Armando Ceron
    • INTERACTIVE / BEVARIETY™ BEVERAGE BAR
    • COMMENTARY/
    • This interactive beverage bar helped promote a full line up of 14 flavors.
    • Art Director/Designer: Armando Ceron
    • PROMO VIDEO / ROB DYRDEK INVITES YOU
    • COMMENTARY/
    • Who needs scripts.
    • Designer: Armando Ceron Writers: Andy Kadin, Armando Ceron
    • CASE STUDY VIDEO / COMFORT PLACE
    • COMMENTARY/
    • One of my favorite parts of this Facebook campaign is the Love Sandwich song.
    • Designers: Armando Ceron + Chuck Carlson
    • WEBSITE / CARLSJR.COM
    • COMMENTARY/
    • Updating the brand site with simplified navigation, social media, and branded entertainment.
    • Designer: Armando Ceron Writer: Maclean Jackson
    • WEB BANNER / THE GREEN HORNET IN 3D
    • COMMENTARY/
    • This is how we roll.
    • Designer: Armando Ceron Writer: Maclean Jackson
    • WEB BANNERS / FREE BISCUITS IN UTAH
    • COMMENTARY/
    • I wish I lived in Utah. Land of the free.
    • Art Director/Designer + Writer: Armando Ceron
    • BRANDED FACEBOOK PROFILE / CARL'S JR./HARDEE'S
    • COMMENTARY/
    • This new welcome tab is full of fun-filled-food-fantasies.
    • Designer: Armando Ceron Writer: Maclean Jackson
    • TURKEY BURGER BANNER
    • COMMENTARY/
    • Inspired by Charlie Sheen himself.
    • Designer: Armando Ceron Writer: Maclean Jackson
    • TURKEY BURGER - INTERACTIVE BANNER
    • COMMENTARY/
    • Yup, she can kick your ass.

  • CONVERSE

    • Art Director/Designer + Writer: Armando Ceron
    • PRINT AD / Shepard Fairey
    • COMMENTARY/
    • Leveraging the following of street artist Shepard Fairey and Banksy creates the tone and momentum for the launch of this campaign.
    • Art Director/Designer + Writer: Armando Ceron
    • BILLBOARD AD / BANKSY #1
    • COMMENTARY/
    • Billboards with or without ads have always been a great place for street artist to leave their mark.
    • Art Director/Designer + Writer: Armando Ceron
    • BILLBOARD AD / LOCAL GRAFFITI ARTIST #2
    • COMMENTARY/
    • Sponsored graffiti areas feature local graffiti artists with the most artistic skills.
    • Art Director/Designer + Writer: Armando Ceron
    • ENVIRONMENTAL / CONVERSE STAR
    • COMMENTARY/
    • Branding the iconic Hollywood Walk of Fame.
    • Art Director/Designer + Writer: Armando Ceron
    • ENVIRONMENTAL / VINYL BUS WRAP
    • COMMENTARY/
    • Buses have been moving art pieces for decades.
    • Art Director/Designer + Writer: Armando Ceron
    • WEBSITE / HOME
    • COMMENTARY/
    • Minimal yet modern introduction to the design experience.
    • Art Director/Designer + Writer: Armando Ceron
    • WEBSITE / DESIGN INTERFACE
    • COMMENTARY/
    • Let the your design be your voice.
    • Art Director/Designer + Writer: Armando Ceron
    • RETAIL / STORE FRONT + PACKAGING
    • COMMENTARY/
    • Extending the campaign throughout the retail experience.
    • Art Director/Designer + Writer: Armando Ceron
    • RETAIL / LIMITED EDITION PACKAGING
    • COMMENTARY/
    • By redesigning the shoe packaging to reflect the campaign, consumers will find themselves keeping it for other uses while also reducing waste.
    • Art Director/Designer + Writer: Armando Ceron
    • EVENT / CONVERSESSION
    • COMMENTARY/
    • Buyers of the limited edition series will get free admission to a Converse sponsored event featuring live performances by music and street artists. Tour dates can be found in "Culture" on myconverse.com.

  • DWT/AD COUNCIL

    • Art Director/Designer + Writer: Armando Ceron
    • PRINT ADS
    • COMMENTARY/
    • Text messages can kill.
    • Art Director/Designer + Writer: Armando Ceron
    • DIGITAL PRINT ADS
    • COMMENTARY/
    • Using a 5 foot iPhone to house the digital ads makes people do a double-take.
    • Art Director/Designer + Writer: Armando Ceron
    • INTERACTIVE BUS SHELTER
    • COMMENTARY/
    • Giving people a way to share this new law with their loved ones via free text messages.
    • Art Director/Designer + Writer: Armando Ceron
    • MOBILE DEVICE ADS
    • COMMENTARY/
    • People can download various wallpapers that show how dangerous cell phones can be.
    • Art Director/Designer + Writer: Armando Ceron
    • MOBILE DEVICE ADS
    • COMMENTARY/
    • Any phone can harm you.
    • Art Director/Designer + Writer: Armando Ceron
    • MICROSITE
    • COMMENTARY/
    • Campaign information and awareness delivered online.
    • Art Director/Designer + Writer: Armando Ceron
    • ANIMATED BANNER
    • COMMENTARY/
    • Cell phones can kick your ass.
    • Art Director/Designer + Writer: Armando Ceron
    • ANIMATED BANNER
    • COMMENTARY/
    • I made this flash banner in Flash CS4.

  • HONDA - LEGENDS OF SPEED

    • Art Director/Designer: Armando Ceron
    • PRINT - CBR1000
    • COMMENTARY/
    • Honda's new line of motorcycles scream furious speed and freedom that can only be realized through the Legends of Speed.
    • Art Director/Designer: Armando Ceron
    • PRINT - CBR600
    • Art Director/Designer: Armando Ceron
    • PRINT - DN-01
    • Art Director/Designer: Armando Ceron
    • WEB BANNER
    • Art Director/Designer: Armando Ceron
    • WEBSITE - HOME
    • Art Director/Designer: Armando Ceron
    • WEBSITE - CBR1000
    • Art Director/Designer: Armando Ceron
    • WEBSITE - CBR600
    • Art Director/Designer: Armando Ceron
    • WEBSITE - DN-01

  • K-SWISS

    • Art Director/Designer: Armando Ceron
    • PRINT - BEER SHUFFLE
    • Art Director/Designer: Armando Ceron
    • PRINT - SPEED RACER
    • Art Director/Designer: Armando Ceron
    • PRINT - ENTER LUTZKA
    • Art Director/Designer: Armando Ceron
    • PRINT - NO HANDS
    • Art Director/Designer: Armando Ceron
    • PRINT - NICE SHOT
    • Art Director/Designer: Armando Ceron
    • PRINT - FANTASY PING-PONG

  • LOGOS

    • Art Director/Designer: Armando Ceron
    • CARL'S JR. - Happy Star Rewards App Logo
    • Art Director/Designer: Armando Ceron
    • CARL'S JR. - Happy Star Rewards App Logo and Icons
    • Art Director/Designer: Armando Ceron
    • HOPE FAMILY WINES - Wine DJ App Logo
    • Art Director/Designer: Armando Ceron
    • L.A.A.W.S - Logo
    • Art Director/Designer: Armando Ceron
    • NESTLE - Nespresso Logo
    • Art Director/Designer: Armando Ceron
    • CARL'S JR. - The Wheel of Awesome™ Logo
    • Art Director/Designer: Armando Ceron
    • UCM Logo
    • Art Director/Designer: Armando Ceron
    • GENERATOR Logo
    • Art Director/Designer: Armando Ceron
    • Rob Dyrdek Live Facebook Event Logo

  • M.A.D.D.

    • Art Director/Designer + Writer: Armando Ceron
    • FACEBOOK - Invite Friends
    • COMMENTARY/
    • Introducing this social campaign starts with an event held at the Museum of Contemporary Art. Users can send invites to their friends on Facebook.
    • Art Director/Designer + Writer: Armando Ceron
    • FACEBOOK - Send Invite to Friend
    • COMMENTARY/
    • There's nothing worse than people finding out you were arrested for DUI, on Facebook.
    • Art Director/Designer + Writer: Armando Ceron
    • FACEBOOK - Social Feed
    • COMMENTARY/
    • Drunk driving crimes are displayed in the Facebook feed.
    • Art Director/Designer + Writer: Armando Ceron
    • FACEBOOK - Event Info
    • COMMENTARY/
    • Event info helps continue the conversation out of Facebook.
    • Art Director/Designer + Writer: Armando Ceron
    • LACMA - Onsite Installation and Event
    • COMMENTARY/
    • Destroyed vehicles from drunk driving accidents will be on display as "art pieces." A plaque with a license plate credits the victims of the accident. Viewers can use their smartphone to take a photo of the license plate for the full story of what happened with this art piece.
    • Art Director/Designer + Writer: Armando Ceron
    • WEBSITE - Landing Page
    • COMMENTARY/
    • The website creates more awareness with information and statistics.
    • Art Director/Designer + Writer: Armando Ceron
    • WEBSITE - Drunk Driving Victim Stories
    • COMMENTARY/
    • The virtual art show takes the viewer into the lives of the victims. These sad stories can be shared via email and Facebook.
    • Art Director/Designer + Writer: Armando Ceron
    • INSTALLATION
    • COMMENTARY/
    • No parking.

  • M.A.D.D. - Sobriety Test App

    • Art Director/Designer + Writer: Armando Ceron
    • IPHONE MOBILE APP
    • COMMENTARY/
    • This app could potentially save lives.

  • VARIOUS

    • Art Director/Designer: Armando Ceron
    • MICROSITE - Landing Page
    • Art Director/Designer: Armando Ceron
    • MICROSITE - FAQs
    • Art Director/Designer + Writer: Armando Ceron
    • WEBSITE - Enter Secret Code
    • COMMENTARY/
    • When a user finds secret codes they can enter it online to gain access to the social movement of the future, sponsored by Svedka of course. The #1 Vodka of 2033.
    • Art Director/Designer + Writer: Armando Ceron
    • WEBSITE - User Portal
    • COMMENTARY/
    • At a glance, you can enlist in underground movement parties and social missions. A community of vodka consuming socialites is at your finger tips. And be sure to pick up some Svedka schwag and a complimentary ID card on your way out. Svedka Vodka - Entertain the Future.

  • 2K SPORTS

    • Art Director/Designer: Armando Ceron
    • 300x250 WEB BANNER
    • Art Director/Designer: Armando Ceron
    • INTERACTIVE RICH MEDIA AD
    • Art Director/Designer: Armando Ceron
    • INTERACTIVE RICH MEDIA AD
    • COMMENTARY/
    • Learn how to pitch a perfect game with these video tutorials.
    • Art Director/Designer: Armando Ceron
    • INTERACTIVE RICH MEDIA AD
    • COMMENTARY/
    • The controller below shows what to press to throw a certain pitch.
    • Art Director/Designer: Armando Ceron
    • INTERACTIVE RICH MEDIA AD
    • COMMENTARY/
    • The guy who won the 1 million dollars, did it in 9 hrs.

  • METAL GEAR SOLID

    • Art Director/Designer: Armando Ceron
    • GLOBAL HTML5 WEBSITE
    • Art Director/Designer: Armando Ceron
    • GLOBAL HTML5 WEBSITE
    • Art Director/Designer: Armando Ceron
    • INTERACTIVE MEDIA PLAYER
    • Art Director/Designer: Armando Ceron
    • INTERACTIVE TIMELINE